As Chief of Staff and Special Projects for SuperPhone, I was lead on the Miley Cyrus Campaign for SuperPhone. We created a 'Call to Voicemail' campaign which allowed her fans to call her phone number and receive a unique voicemail message from Miley Cyrus herself.
We also used this strategy to tease snippets of her EP album leading up to the full release. The phone number 1-833-SHE-IS-MC was posted on billboard globally. This was our largest activation yet.
